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Dubai, UAE - November 2004: There are many reasons for the rapidly growing number of General Motors’ owners across the Middle East - not the least of which is because they have a great looking line-up of cars and trucks!
However, more and more owners are looking to personalize their vehicles and are turning to genuine GM Accessories for a styling accent or a functional enhancement.
"With genuine GM accessories every part of the driving experience can be enhanced," says Glenn Heller, General Motors’ Middle East Director - Aftersales. "From grille guards to under-seat storage, it is easy to customize and stay in style with a wide selection of accessories to give your vehicle the look you want at the price you can afford."
Genuine GM Accessories are available across the entire General Motors range, from the Chevrolet Aveo to the recently launched Chevrolet TrailBlazer EXT and GMC Envoy XL.
"Even though cars such as the Chevrolet Optra Hatchback and Lumina SS, for example, are stunningly good looking cars in their own right, this doesn’t stop owners personalizing their vehicles," added Heller. "Makeovers, such as the addition of a rear spoiler, alloy wheels; chrome exhaust and a four-spoke steering wheel really make these beauties stand out from the crowd."
Every accessory is backed by GM’s stamp of quality approval
Like the vehicles themselves, genuine GM accessories are manufactured to the highest quality standards and will withstand the extreme weather conditions which prevail in the region.
When it comes to fit and finish, each accessory is specifically engineered as an extension of the vehicle which means the contours of the accessories match the contours of the vehicles. In addition, the highest quality paint finishes are used to ensure a look which is identical to the rest of the car or truck and lasts as well as the original finish.
Moreover, it is not only GM vehicles that are covered by warranty. "GM Accessories are backed by a comprehensive three year warranty as long as they are installed at the time of purchase," said Heller. "For vehicles that are no longer new, genuine GM Accessories installed at GM retailers are covered for a 12 month warranty from the time of purchase."
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For more information:
Saada Hammad
Communications and PR Manager
General Motors Middle East
Tel: (009714) 3143350
saada.hammad@gm.com
About GM
General Motors, the world's largest vehicle manufacturer, was founded in 1908 and has been the global automotive sales leader since 1931. GM today employs 342,000 people and has manufacturing operations in 32 countries. Its vehicles are sold in more than 192 countries. In 2003, GM sold more than 8.6 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is in Detroit .
GM has been operating in the Middle East since the early 1940's. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab support ed by a unique set of customer focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Saudi Arabia , Kuwait , UAE, Bahrain , Qatar , Oman , Jordan , Lebanon , Syria , Yemen and Iraq .
In 2003, GM sold around 60,000 vehicles in the Middle East and the company continues to introduce pioneering programs in the region.
More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com |
