Over the past 100 years, Cadillac has successfully sculpted a motoring heritage of expressive ingenuity, breakthrough design and cutting edge product innovation. Though the brand has become synonymous with quality and luxury, it also encapsulates a bold and daring leader-of-the pack approach – an attitude mirrored in Cadillac drivers.

Dating back to the birth of Cadillac, its easily recognisable Wreath and Crest design has evolved stylistically over the last few decades. As a symbol of the origin, beliefs and achievements of the motoring brand, it is today still boldly displayed on the grille of every Cadillac. More than just a design feature, the Cadillac logo exemplifies achievement for all who strive to fulfil their dreams.

Cadillac’s no-fear approach has allowed the brand to take lengthy leaps where others have merely taken short steps. Its quest for innovation is apparent in every feature and facet of its vehicles, from advanced craftsmanship and exceptional performance, to technological initiative and trend-setting style. With every new generation Cadillac that’s rolled out, the pursuit for advancement continues.