Our goal is to deliver world-class customer experiences at every touchpoint and do so on a foundation of trust and transparency.


Our new Ultium Platform can help put everyone in an EV, bringing the world to an all-electric future.

Vehicle Safety

Research, technology and advocacy inform our holistic approach to engineering safety through a human lens.

Path to Autonomous

We're pushing transportation options beyond our wildest imaginations with autonomous vehicles.

Social Impact

We are committed to becoming the most inclusive company in the world and we won’t stop until we get there.


Our growth strategy is the compass for where we are going. It’s a context for the choices we make and don’t make in pursuit of our vision of Zero Crashes, Zero Emissions and Zero Congestion.

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Customer Experience

We are focused on delivering a world-class customer experience while growing brands, loyalty and software-enabled services.

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Social Impact

We are creating a leading health and safety culture while striving for a diverse, equitable and inclusive team.

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We innovate now while we look ahead toward tomorrow. We take responsibility and win with integrity. We are one team.

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Product Leadership

Our goal is to have a global vehicle portfolio with advanced platforms and leading-edge technology including electric and autonomous vehicles.

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Advance Platforms

We are advancing platforms, like Ultium, on the path to our vision of a world with a Zero Crashes, Zero Emissions and Zero Congestion future.

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We are leveraging our manufacturing capabilities, our global scale and our collaborations, plus modernizing our global inventory model and logistics for good.

Who We Are
Who We Are

Together, For Everyone

Headquartered in the United Arab Emirates, General Motors Africa & Middle East has been in the region for 97 years.

  • Employing over 1,200 people
  • Serving 29 countries
  • A network of 17 distributors
  • 203 facilities
  • With a diverse workforce of 40 nationalities

These are the Behaviors by Which We Measure Ourselves

We aspire to be the world’s most inclusive company and to conduct ourselves with fairness and transparency toward everyone we interact with.

Be Inclusive

Creating an environment where all voices can be heard.

Think Customer

Putting the customer at the center of every decision.

Innovate Now

Bringing urgency to achieving our vision every day.

Look Ahead

Stepping back and considering what the company should be doing.

One Team

Working together despite the distance.

Be Bold

Respectfully speaking up, exchanging feedback and boldly sharing ideas without fear.

It’s on Me

Taking personal responsibility for your work and contributions to our culture.

Winning With Integrity

Doing the right thing, even when it’s difficult.